The trouserless nightmare is a common, uncomfortable dream of being naked in public. The humiliating vision is widely considered within the psychiatric community to be provoked by a subconscious sense of vulnerability - of being somehow unprotected.
The same awkward feeling is experienced in the wild when wearing an inadequate pair of trousers.
Sneaky Harvester TV, social, content Creative Direction, Concept, Art
The campaign is built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit.
In a nod to the popular true crime genre, the campaign seeks to uncover the mysterious phenomenon of the sneaky Harvester.
Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. In the following TVC a group of women share how they shook off society’s expectations of beauty.
Each of the six women also stars in a content film dedicated to their individual story.
