The Trouserless Nightmare TV, print, digital OOH Creative Direction, Concept, Art
The trouserless nightmare is a humiliating and uncomfortable dream, widely considered in the psychiatric community, to be provoked by a subconscious sense of vulnerability; of being somehow unprotected.
That's also the uncomfortable, vulnerable experience you endure in the wild when you're wearing an inadequate pair of trousers.
Sneaky Harvester TV, social, content Creative Direction, Concept, Art
The campaign is built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit.
In a nod to the popular true crime genre, the campaign seeks to uncover the mysterious phenomenon of the sneaky Harvester.
Dove Women #MyBeautyMySay TV, Social campaign, content films Concept
Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. In the following TVC a group of women share how they shook off society’s expectations of beauty.
Each of the six women also stars in a content film dedicated to their individual story.
