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The Trouserless
Nightmare
TV, digital
Concept, Creative Direction, Art

Have you ever dreamed that you’re trouserless?
That people can see you in all your nakedness?

It’s an extremely common, but humiliating and uncomfortable nightmare.

It’s widely considered that these dreams come from a subconscious sense of vulnerability. Of being somehow unprotected.

Sneaky
Harvester
TV, digital
Concept, Creative Direction, Art

The campaign is built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit.

In a nod to the popular true crime genre, the campaign seeks to uncover the mysterious phenomenon of the sneaky Harvester.

Campaign
Teasers
-
Psychologist and
Police Officer

Campaign
Teasers
-
Daughter
and Mum

Dove Women
#MyBeautyMySay
TV, digital
Concept

Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them.

In the following 90” TVC a group of women share how they shook off society’s expectations of beauty.

The campaign raised to Top of the Viral Video Chart in July '16

Each of the six women also stars in a content film
dedicated to their individual story.

Apple
TV, outdoor, press
Localisation, Art

Levi's
D-Invasion
Outdoor, Pos
Concept, Art

Perfumes
Deluxe
press, pos
Concept, Art, Copy

Dove
Testimonials
TV, press
Concept, Art

Beauty &
Skin Care
pos, press
Concept, Art

Google and
Partners
print, outdoor
Concept, Art

Press and POS
for Google’s Wi-Fi
Password service in
Thailand, Indonesia
and Vietnam.

Press and
Outdoor for
Google’s
mobile apps
for SEA.

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