The Trouserless Nightmare TV, digital Concept, Creative Direction, Art
Have you ever dreamed that you’re trouserless?
That people can see you in all your nakedness?
It’s an extremely common, but humiliating and uncomfortable nightmare.
It’s widely considered that these dreams come from a subconscious sense of vulnerability. Of being somehow unprotected.
Sneaky Harvester TV, digital Concept, Creative Direction, Art
The campaign is built on an insight gathered via social listening; that up and down the country many Harvester fans were tweeting their outrage at being left out of a Harvester visit.
In a nod to the popular true crime genre, the campaign seeks to uncover the mysterious phenomenon of the sneaky Harvester.
Dove Women #MyBeautyMySay TV, digital Concept
Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them.
In the following 90” TVC a group of women share how they shook off society’s expectations of beauty.
