Beauty
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Art Direction, Creative Direction

LEO BURNETT +  P&G
I worked at Leo Burnett's dedicated P&G studio across their beauty portfolio: Max Factor, Aussie and Dunhill Fragrances. Global campaigns and original UK market work, comms through to POS. Concepts and art direction.
UNILEVER'S ALL THINGS HAIR
All Things Hair is Unilever's answer to the way people shop for hair, and its product photography was letting it down. Every image looked like every other e-commerce page in the category: pack shot on white background. Working directly with Julien Moignard, SVP of Beauty & Wellbeing, I built an editorial visual system in its place. Every image now has to earn its place by showing why the product is worth buying.