It Stops with Me
While working at Budweiser Group, I led the development of a campaign addressing racial and sexist abuse in the food and beverage industry. Partnering closely with Brian Perkins, President and CEO of Budweiser Brewing Group UK&I, we launched the initiative, which inspired even competitors to join in, pledging ‘It Stops with Me’.
The campaign has since grown into a wide movement across the industry—as highlighted in the case study below.
Creative Direction by Lò