My beauty
my say
Brand Platform and Campaign Concept by Lò

Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. Dove's #mybeautymysay was created to empower women to shake off society’s expectations of beauty. 

The campaign raised to the top of the viral video chart in july '16.

Social Media Content
Each of the six women also stars in a content
film dedicated to their individual story.

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