My creative work is shaped by my interest in the human mind, my passion for art, and my fascination with anything one might consider flamboyant. I believe in the power of authentic insights to drive purchase and strive to give every project a sophisticated perspective. I am convinced that brands will always strike a chord with consumers when marketing speaks to core needs with a memorable flair.

Dove

My beauty
my say
Brand Platform and Campaign Concept by Lò


Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. Dove's #mybeautymysay was created to empower women to shake off society’s expectations of beauty. 

The campaign raised to the top of the viral video chart in july '16.



Social Media Content
Each of the six women also stars in a content
film dedicated to their individual story.