My creative work is shaped by my interest in the human mind, my passion for art, and my fascination with anything one might consider flamboyant. I believe in the power of authentic insights to drive purchase and strive to give every project a sophisticated perspective. I am convinced that brands will always strike a chord with consumers when marketing speaks to core needs with a memorable flair.

Craghoppers

The trouserless nightmare

Concept, Art Direction,Creative Direction by Lò

The trouserless nightmare is a common, uncomfortable dream widely considered within the psychiatric community to be provoked by a subconscious sense of vulnerability – of being somehow unprotected.

If you want to avoid that feeling in real life, especially in the wild, then you’ll need a pair of trousers with unparalleled protection.