My creative work is shaped by my interest in the human mind, my passion for art, and my fascination with anything one might consider flamboyant. I believe in the power of authentic insights to drive purchase and strive to give every project a sophisticated perspective. I am convinced that brands will always strike a chord with consumers when marketing speaks to core needs with a memorable flair.

Copy of Google

Various
print ads
Concept and Art Direction by Lò

Apple
Siri and
ipad mini
launch
Art Direction by Lò
Global campaigns localised for the UK and Italian markets.


Toyota
Your everyday
drive
Concept and Art Direction by Lò
A Google Streetview + Chrome first. Using the latest Google Chrome technology, the experience asks visitors to input an everyday journey of their choosing. The website then creates a simulation of their route by stitching Google Streetview and Maps information together whilst simultaneously calculating fuel economy, CO2 emissions and range statistics.