My creative work is shaped by my interest in the human mind, my passion for art, and my fascination with anything one might consider flamboyant. I believe in the power of authentic insights to drive purchase and strive to give every project a sophisticated perspective. I am convinced that brands will always strike a chord with consumers when marketing speaks to core needs with a memorable flair.

Copy of Harvester

Sneaky
Harvester
Creative Direction, Concept,
Copywriting, Art Direction by Lò

Harvester is very popular amongst the older audience in the UK. They wanted to attract a younger crowd through a social-first campaign.
We noticed that, up and down the UK, young Harvester fans were tweeting their outrage at being left out of a family Harvester visit. In a nod to the popular true crime genre, this campaign seeks to uncover the mysterious phenomenon of the Sneaky Harvester.