PRODUCT
ADS
ADS
Concept and Art Direction by Lò
During my years working with Dove, I helped the brand transition from using white studio backgrounds to real-world settings, which significantly evolved the brand’s visual identity and narrative. The first real-world ad I created was Dove’s Light & Smooth, for the South Asia market.
This strategic shift was instrumental in developing #MyBeautyMySay — Dove’s '16 global brand campaign.
Below are some of the product ads I created for Dove
before the transition to using real-world settings.
before the transition to using real-world settings.
