BRINGING DOVE'S PRODUCT ADS INTO THE REAL WORLD
Concept and Art Direction
The clash
Dove's brand was built on real beauty. But for decades, its product advertising was shot in sterile white studios, visually disconnected from everything the brand stood for.
The work
During my years working with Dove, I helped the brand transition from white studio backgrounds to real-world settings, significantly evolving its visual identity and narrative. Below is the first-ever real-world ad created for the brand. Dove’s Light & Smooth, for the South Asia market.
IMPACT
This visual shift became the foundation for Dove’s 2016 global brand campaign #MyBeautyMySay
