Sneaky
Harvester
Harvester
Creative Direction, Concept,
Copywriting, Art Direction by Lò
Copywriting, Art Direction by Lò
Harvester is very popular amongst the older audience in the UK. They wanted to attract a younger crowd through a social-first campaign.
We noticed that, up and down the UK, young Harvester fans were tweeting their outrage at being left out of a family Harvester visit. In a nod to the popular true crime genre, this campaign seeks to uncover the mysterious phenomenon of the Sneaky Harvester.
