Ça change tout
A roast chicken is just a roast chicken. Until Knorr. A piece of cod is just a piece of cod. Until Knorr. Because once Knorr touches a dish, "Ça change tout." It's no longer quite what it was. They're masterpieces of flavour.
The campaign, aimed at the French public, is a play on Magritte's artwork "Ceci n'est pas une pipe." The original headlines read This is not just a chicken, This is not just a ratatouille, This is not just a sea bream, This is not just cod.
Creative Direction, Art Direction, Copywriting
