MAISON D'VIE
Creative Director, Film Director
I joined the agency Similar in Dubai as Creative Director with the mission to elevate its creative standards. In parallel, I lead a dedicated content production unit, overseeing everything from mood board creation to final output, including hands-on film direction. I also ensure AI tools are integrated at every stage of the creative process to enhance both efficiency and quality.
Below are some of the reels and editorial images we shot for the Dubai-based, high-end fashion store Maison D'Vie.
Winter Collection '26
Autum Collection '25
Summer Collection '25