KICK-STARTING
AN IN-HOUSE PRODUCTION UNIT
AN IN-HOUSE PRODUCTION UNIT
Creative Direction
Film Direction
Film Direction
THE MISSION
For Similar Studio I kick-started a production unit: setting the way of working, establishing the quality bar, and integrating AI tools at every stage of the creative process.
THE work
Maison D'Vie, a Dubai-based high-end fashion store, was the unit's first flagship client. I oversaw the entire process from mood boards to final output, including hands-on film direction across the seasonal collections.
Autum Collection '25
Summer Collection '25