Sneaky
Harvester
Harvester
Creative Direction, Concept,
Copywriting, Art Direction by Lò
Copywriting, Art Direction by Lò
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Harvester is very popular amongst the older audience in the UK. They wanted to attract a younger crowd through a social-first campaign.
We noticed that, up and down the UK, young Harvester fans were tweeting their outrage at being left out of a family Harvester visit. In a nod to the popular true crime genre, this campaign seeks to uncover the mysterious phenomenon of the Sneaky Harvester.
![](https://cdn.myportfolio.com/7be65bde-fc48-400e-9819-96b5901d253c/b1f95343-253b-41e5-af5b-87e0f681e5c8_rw_1920.jpg?h=373f59cba32122d531ca1905da81a2e3)
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