Perf with
surf
surf
A digital campaign featuring influencer Dani Dyer, who reveals her most memorable ‘living your best life’ stories and encourages the audience to do the same. In a cheeky show and tell, the ‘Queen of the Surfies’ discusses the details of how her clothes got a lil’ bit messy, in some of her favourite life stories.
Dani encourages Surfies to share their own ‘messy moments’, to be in with a chance of winning £100. The campaign uses highly reactive, dynamic social media content to provide the audience with a humorous and personal response that not only matches their story, but also refers to much talked about cultural moments.
