TURNING MESSY MOMENTS INTO SOCIAL CURRENCY
Creative Direction
THE WORK
A digital campaign featuring influencer Dani Dyer, who reveals her most memorable ‘living your best life’ stories and encourages the audience to share their own ‘messy moments’, to be in with a chance of winning £100.
The campaign uses highly reactive, dynamic social media content to provide the audience with a humorous and personal response that not only matches their story, but also refers to much talked about cultural moments.
