Instagram Channel launch
Creative Direction by Lò
I had the pleasure of overseeing the launch of the IG Channel for the youth-focused fashion
brand Tommy Jeans. Throughout the one-month launch, I worked with design and music influencers from the United States and the UK to create and release daily engaging stories and content videos for their younger Millennial audience.
brand Tommy Jeans. Throughout the one-month launch, I worked with design and music influencers from the United States and the UK to create and release daily engaging stories and content videos for their younger Millennial audience.
During the same time, I also supervised the release of four capsule collections, which were only available for purchase through the Instagram channel.
